Branding and Business Communications Services
With Mary Lynn Engel
Branding and Business Communications exist to solve critical issues facing our clients, both large and small. Our unique approach is not only what differentiates us, but also what makes us successful. I provide a broad range of services and solutions to help organizations facilitate change, achieve their vision and optimize performance and productivity.
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Here's a branding question…
You are put on hold and told "Your call is important to US, please stay on the line..."?
Well, if the call is so important to US, answer it.
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I feel more appreciated with something like:
"We apologize for making YOU wait, we know your call is important to YOU, please stay on the line."
i.e. "What's in it for me", asks the customer!
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What are you trying to do?
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Make sure internal and external messaging is in sync?
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Understand who your target audience really is and how to reach them?
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Discover how your customers perceive your brand?
The "Emotional Connection"
The marketer makes a
promise.
The customer asks
What's in it for me?
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You've come to the right place
Mary Lynn Engel has 30+ years in marketing communications, including for a Fortune 50 company, non-profits, family owned companies and media. Until recently she was a full-time Assistant Professor at Saint Joseph’s College, specializing in branding and marketing communications.
Let's talk!
To discuss your branding and marketing communication needs, please fill out this form
or email me at:
info@brandingandbusinesscommunication.com
I'll get back to you quickly!
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